i'm stoked!!
In my Lonely Planet Sweden book, it says...
"this street smart label got started by dressing up underground artists and musos. in less than a decade, it's become one of Sweden's fashion big guns, opening up stores from Seoul to Beverly Hills (actor Jason Lee is a fan [actually he's also a WeActivist]). The look is indie-meets-skater cool, with all bases covered, from lusty denim to pimp-a-licious silk hoods for trendy dudes and sistas."
That's kind of funny...
Oh...and so is the fact that you can find a picture of Greger, one of the founders, on the wall at the airport in Sweden.
